{"product_id":"press-rewind-curl-retention-shampoo","title":"Press Rewind Curl Retention Shampoo","description":"\u003cp\u003eMeet PRESS REWIND — the curl retention shampoo that lets your hair switch styles without losing its pattern. Powered by DOUX-plex bonding technology, this clarifying shampoo cleans deep, strengthens strands, and keeps your curl memory intact while you switch between silk press and wash-and-go. Detangles like a dream, smooths without stripping, and leaves hair soft, silky, and ready for whatever's next.\u003c\/p\u003e\n\u003cp\u003ePart of the Press Play Thermal Styling System — created by a licensed cosmetologist for all hair types. Straight, textured, relaxed, color-treated — every strand needs protection from heat damage.\u003c\/p\u003e\n\u003cp\u003eStylist formulated. Textured hair approved. The Doux is professional-grade haircare designed for real curls, real coils, real waves, and real results.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFOR EVERY HAIR TYPE: \u003c\/strong\u003eStraight, textured, relaxed, color-treated — every hair type needs heat protection, and Press Play delivers it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCURL RETENTION TECHNOLOGY: \u003c\/strong\u003eDOUX-plex bonding technology preserves your natural curl pattern, even when you heat style — straight today, curly tomorrow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTRENGTHENS AS IT CLEANS: \u003c\/strong\u003eRepairs and reinforces strands while it washes — built to handle the stress of heat styling and frequent washing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDEEP MOISTURE WHERE IT COUNTS: \u003c\/strong\u003eHydrates from the inside out, leaving hair soft, silky, and detangle-ready.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePOWERED BY HAIR-LOVING INGREDIENTS: \u003c\/strong\u003eAloe stem cells repair heat stress, pataua oil preps for silk press, cactus delivers detangling slip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNET WT: \u003c\/strong\u003e8 fl oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDrench hair with warm water until soaking wet\u003c\/li\u003e\n\u003cli\u003eApply generously and work from root to tip\u003c\/li\u003e\n\u003cli\u003eLet sit for 2-3 minutes — this is where the magic happens\u003c\/li\u003e\n\u003cli\u003eRinse and repeat for a deeper clean\u003c\/li\u003e\n\u003cli\u003eFollow with Fast Forward Heat Prep Conditioner for full protection\u003c\/li\u003e\n\u003cli\u003eWorks best on hair free from heavy waxes or oil-based products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePAIRS WELL WITH (separatly sold)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFast Forward Heat Prep Conditioner — the required follow-up for complete heat protection\u003c\/li\u003e\n\u003cli\u003eSilent Treatment 30-Day Anti-Humidity Spray — start fresh with Press Rewind before applying Silent Treatment for a silk press that lasts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eINGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAloe Barbadensis Leaf Juice Powder, Sodium C14-16 Olefin Sulfonate, Water (Aqua), Cocamidopropyl Betaine, Cetrimonium Chloride, PPG-3 Benzyl Ether Myristate, Quaternium-91, Guar Hydroxypropyltrimonium Chloride, C13-15 Alkane, Aspergillus Ferment, Aloe Vera Callus Extract (Stem Cell), Ananas Sativus (Pineapple) Fruit Extract, Hydrolyzed Soy Protein, Glycerin, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic\/Capric Glycerides, Phenethyl Alcohol, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Sodium Cocoyl Amino Acids, Cereus Grandiflorus (Cactus) Flower Extract, Fragrance, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Arginine, Caprylhydroxamic Acid, Brassica Campestris\/Aleurites Fordi Oil Copolymer, Lactic Acid, Oenocarpus Bataua Fruit Oil, Sodium Hydroxide, Tocopheryl Acetate.\u003c\/p\u003e","brand":"The Doux","offers":[{"title":"Default Title","offer_id":45965010796680,"sku":"SKU - 7","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/6127\/6552\/files\/Sku7-1.jpg?v=1780594602","url":"https:\/\/gma-thedoux.myshopify.com\/products\/press-rewind-curl-retention-shampoo","provider":"The Doux","version":"1.0","type":"link"}