About Us

Co-founded by Maya and Brian Smith, The Doux is professional, salon-quality haircare made for textured hair — and the people who love taking care of it. With over 28 years of professional stylist expertise behind every formula, The Doux delivers results that perform from the salon chair to your bathroom counter, no compromise in between.

Built on the belief that all textures deserve products that actually work for them, The Doux creates haircare for curls, coils, waves, sleek styles, silk presses, and everything in between. Stylist formulated. Textured hair approved.

A proudly Black-owned, woman-founded brand with a bold, 90s Hip Hop-inspired identity, The Doux is haircare with culture at its core — and professional performance at its foundation. Real curls. Real coils. Real waves. Real results.

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Backorders will ship in 28 days.
Return Policy

We want you to love your products. If for any reason you're not completely satisfied, you may return your purchase within 30 days of receipt for a refund of the product purchase price.

Incorrect or Damaged Items

Should you receive an incorrect or damaged item, email customerservice@thedoux.com with your order number (and a photo, for damaged products) to have your items replaced. A refund may be issued if the product is out of stock.