Press Rewind Curl Retention Shampoo

Meet PRESS REWIND — the curl retention shampoo that lets your hair switch styles without losing its pattern. Powered by DOUX-plex bonding technology, this clarifying shampoo cleans deep, strengthens strands, and keeps your curl memory intact while you switch between silk press and wash-and-go. Detangles like a dream, smooths without stripping, and leaves hair soft, silky, and ready for whatever's next.

Part of the Press Play Thermal Styling System — created by a licensed cosmetologist for all hair types. Straight, textured, relaxed, color-treated — every strand needs protection from heat damage.

Stylist formulated. Textured hair approved. The Doux is professional-grade haircare designed for real curls, real coils, real waves, and real results.

• FOR EVERY HAIR TYPE: Straight, textured, relaxed, color-treated — every hair type needs heat protection, and Press Play delivers it.
• CURL RETENTION TECHNOLOGY: DOUX-plex bonding technology preserves your natural curl pattern, even when you heat style — straight today, curly tomorrow.
• STRENGTHENS AS IT CLEANS: Repairs and reinforces strands while it washes — built to handle the stress of heat styling and frequent washing.
• DEEP MOISTURE WHERE IT COUNTS: Hydrates from the inside out, leaving hair soft, silky, and detangle-ready.
• POWERED BY HAIR-LOVING INGREDIENTS: Aloe stem cells repair heat stress, pataua oil preps for silk press, cactus delivers detangling slip.
• NET WT: 8 fl oz

HOW TO USE

• Drench hair with warm water until soaking wet
• Apply generously and work from root to tip
• Let sit for 2-3 minutes — this is where the magic happens
• Rinse and repeat for a deeper clean
• Follow with Fast Forward Heat Prep Conditioner for full protection
• Works best on hair free from heavy waxes or oil-based products

PAIRS WELL WITH (separatly sold)

• Fast Forward Heat Prep Conditioner — the required follow-up for complete heat protection
• Silent Treatment 30-Day Anti-Humidity Spray — start fresh with Press Rewind before applying Silent Treatment for a silk press that lasts

INGREDIENTS

Aloe Barbadensis Leaf Juice Powder, Sodium C14-16 Olefin Sulfonate, Water (Aqua), Cocamidopropyl Betaine, Cetrimonium Chloride, PPG-3 Benzyl Ether Myristate, Quaternium-91, Guar Hydroxypropyltrimonium Chloride, C13-15 Alkane, Aspergillus Ferment, Aloe Vera Callus Extract (Stem Cell), Ananas Sativus (Pineapple) Fruit Extract, Hydrolyzed Soy Protein, Glycerin, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Phenethyl Alcohol, Potassium Dimethicone PEG-7 Panthenyl Phosphate, Sodium Cocoyl Amino Acids, Cereus Grandiflorus (Cactus) Flower Extract, Fragrance, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Arginine, Caprylhydroxamic Acid, Brassica Campestris/Aleurites Fordi Oil Copolymer, Lactic Acid, Oenocarpus Bataua Fruit Oil, Sodium Hydroxide, Tocopheryl Acetate.